Vitamins & Supplements: Can You Trust Your Brands?

Are you considering taking supplements but unsure where to buy them or which brands to trust? You’re not alone! The supplement industry is largely unregulated, and this opens the door to several concerns—ranging from counterfeit products on Amazon to mislabeled ingredients and poor storage practices that affect potency. Worse yet, some supplements may contain harmful or undisclosed substances.

Despite these risks, the right supplements can be game-changers for your health, provided you choose wisely. In this guide, we’ll walk you through how to evaluate supplement brands and ensure you’re making safe, effective choices.

Functional medicine, Laura Paris, nutrition

Does “You Get What You Pay For” Apply to Supplements?

Is a more expensive supplement always better? And do budget options mean lower quality? The answer is not as clear-cut as you might think!

High prices may reflect top-tier quality, but sometimes, they are just marketing gimmicks. Conversely, some affordable brands offer clean, effective products, while others may be riddled with contaminants. So, how do you spot the difference? By knowing what to look for in terms of quality control and certifications.

Contamination in Supplements—What’s Really in Your Bottle?

Yes, you read that right. Many supplements are contaminated. Without strong regulations, products can contain harmful substances like:

  • Undisclosed ingredients (e.g., allergens like ragweed in herbal blends)
  • Fillers (such as gluten, cornstarch, or soy that may cause allergies)
  • Heavy metals
  • Pesticides and herbicides
  • Bacteria and fungi
  • Pharmaceutical drugs
  • Insect fragments

The raw ingredients in many supplements often come from countries with little oversight. The journey from manufacturing to your shelf involves multiple parties, from sourcing raw materials to production and shipping. Each of these steps carries risks, including contamination or degradation due to improper storage (such as exposure to heat or light).

How to Identify Trustworthy Supplement Brands

The key to finding a reputable supplement brand lies in its commitment to quality control. One of the most basic certifications to look for is GMP (Good Manufacturing Practice), but be cautious—many companies claim GMP status without any real oversight.

For true peace of mind, look for independent, third-party testing certifications from trusted organizations. The current gold standards in certification include:

  • NSF International
  • U.S. Pharmacopeia (USP)
  • Consumer Labs
  • UL

These organizations test for ingredient accuracy, purity, and absence of contaminants. Brands that pass their rigorous evaluations display their certification seals, which are updated annually.

Brands That Go Above and Beyond

Some companies don’t just stop at certification—they take it a step further by testing every batch of supplements and providing a Certificate of Analysis (COA). These brands are worth your trust and investment:

  • Designs for Health
  • Douglas Labs
  • Integrative Therapeutics
  • Jarrow
  • Klaire Labs
  • Life Extension
  • Metagenics
  • Nordic Naturals
  • NOW
  • ProThera
  • Protocol For Life Balance
  • Pure Encapsulations
  • Source Naturals
  • Vital Nutrients
  • Vitannica

This list is not exhaustive, so if you’re exploring other brands, verify their credentials using the certifications mentioned above.

Is Amazon a Safe Place to Buy Supplements?

Amazon may be convenient, but it has its risks when it comes to supplements. Unless you’re buying directly from the manufacturer’s Amazon storefront, you could be purchasing counterfeit, expired, or improperly stored products. To avoid this, always verify that the seller is the actual manufacturer or an authorized distributor.

So when it comes to Amazon, only buy from the manufacturer.

Big Brands That Skip Independent Testing

Many well-known supplement brands, including those found in drugstores and grocery stores, often bypass independent testing. These brands frequently rely on their name recognition and competitive pricing to attract customers, even though they may not meet rigorous quality standards.

While some retailers are selective about the brands they carry, others have faced scrutiny for selling products that don’t meet safety or quality guidelines. It’s important to remain cautious, as not all supplements available in large retail chains undergo thorough third-party testing. Always check for reputable certifications to ensure you’re getting a high-quality product.

Where to Buy Trusted Supplements

For peace of mind, purchase supplements directly from manufacturers with verified quality controls. Some brands, like Designs for Health, have their own Amazon stores. Other trusted sources include:

  • Local health food stores, licensed practitioners, or pharmacies you trust.
  • Fullscript (an online pharmacy that specializes in certified, practitioner-grade supplements). You can create an account on Fullscript and shop their whole catalog with our discount by clicking here.

Personalized Supplement Recommendations

Choosing the right supplements for your unique health needs can be overwhelming. If you’re staring at a cabinet full of products and unsure of what you actually need, we’re here to guide you. Together, we can streamline your supplement regimen by evaluating your current symptoms, health goals, and even running bloodwork to identify any nutrient deficiencies. Our goal is to ensure you’re taking only what’s necessary for your optimal health.

Ready for personalized guidance? Contact us today to get expert support and tailor a supplement plan that’s right for you!

Dr. Laura Paris is a women’s health specialist who provides Acupuncture and Functional Medicine care at her two clinics in Capitola and Monterey, California. She also works with women remotely in the United States through telehealth appointments. Learn more about Laura here, and message her directly here.

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26 Comments

  1. Laura, GREAT write-up. This is really important info, so thanks for taking the time to get this out to us!

    1. You are very welcome Suzi, I’m glad you enjoyed, and thank you for reading and commenting!
      Warmly,
      Laura

  2. That’s a good idea to work with a doctor or herbalist to decide on the supplements you need, based on different factors with your health and lifestyle. My sister has been having some health problems and deficiencies. She’ll have to research and find a supplement brand that will work for her.

  3. Thank you so much for this. I wish there was a version of this article for the UK.

    I have been purchasing a Vitamin K2 supplement from the same manufacturer for several years. I repurchased recently and this time the powder inside the capsules is a different colour.

    I’m suspicious. Trading Standards should independently test all supplements to protect the public from being ripped off, but they don’t

    I can’t afford to waste money, so I’m not sure what to do next.

  4. This article has been so very informative and helpful to me. I have lost confidence in conventional medicine and doctors. Yes they have there place, but they can only take you so far. So hence I have been supplementing with herbs and vitamins to self heal. Who and what can you trust? The moment you speak of an herb, the doctor rejects it before your sentence was finished. Thank you for the start in the proper certifications to look for. I have spent much money guessing, hitting and missing the mark with herbs&supplements. Even still.. it was better than my pharma alternative.

  5. Thanks for this info! I was doing some Amazon searching for micellized vit A and stumbled across this post while researching Klaire labs. Glad to know it’s reputable. Can I ask your thoughts on Vit A as a treatment for low thyroid?

  6. These is a great report. I really love your dedication to help us to be safe at the time of consuming supplements.
    I have many years buying products from the store which on their label said that are good; and now I understand what to look for and that is not always is what is said on their label. Thank you,

    1. I have not evaluated all brands – but use the certifications listed here to evaluate brands, such as Swanson’s.

  7. Why would you not have Jarrow or Life Extension in your trusted brands. But you have Giai and nordic with a lot of brands I have never heard of.

    1. Doug,
      My list was not meant to include every single quality brand, this is more to teach people how to vet brands. Yes, I agree that Jarrow and Life Extension are quality and I will add them to the list, as well as clarifying the list is not all-inclusive.

  8. I am new at taking supplements. I am taking Lions Mane for memory, Vitamin C, Vitamin E, Magnesium and Zine. All of these in addition to prescription meds, Lisinopril-Hydrochloroth. PravastainSodi,Sertraline and Amlodipine. I am uncertain about what supplements I really need to be taking. I am a 76 year old female.

  9. I thought this was informative but then when I looked to buy from NOW I noticed that the bottles only have the GMP logo, any thoughts? Have they given up paying for the NSF or USP certifications? thanks

  10. just went though this whole list and the only brand that shows up on the NSF site is Nordic Naturals and with only 9 of their products

  11. I buy mostly Life Extension but my husband uses Swanson’s. Can you tell me anything you know about Swanson’s quality?

    1. I don’t know anything, sorry – you can use the criteria here to look into them.

    1. I didn’t review every single brand that exists for this article. However you can use the principles here to do your own review of these brands. Best,

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